Communications for a global audience
- Brand Strategy
- Brand Management
Founded in 1924, Yasui Architects and Engineers is one of the most highly respected architecture firms in Japan and in the world. The firm has designed some of the most iconic structures in Japan, including Tokyo’s Suntory Hall, the Osaka Gas Building, the Kyoto Racecourse and the bullet train hub in Nagasaki.
Since 2007, Eat has been one of Yasui’s key agency partners to build the prominence and visibility of the business at home, and increasingly abroad. Every workstream has been guided by the Yasui philosophy of “encouraging people and cities” – that architecture should draw on the essence of communities to enrich them and inspire the individuals in them.
Our core remit has been to develop the touchpoints and assets that Yasui leadership can take to market – to new project developers and top global talent who will be critical to the long-term success of the firm. In recent years we have conducted a full redesign of the Yasui website, in English, Japanese and Chinese, placing their portfolio of work front and center whilst delivering an intuitive user experience that brings visitors deeper into the site and gets them wanting to learn more about the firm.
A critical component of our work was to keep design elements as limited in number as possible. This ensures consistency across the site and keeps future iterations or changes on brand.
To champion the industry-leading work Yasui has developed in recent years, we developed a range of project-specific booklets that would be used by their teams to reach new potential prospects and partners.
Each booklet required extensive research prior to design. We conducted interviews with project architects and team members and visited each site to fully understand the challenges faced, the solutions found and the impact the projects have had on the area and local communities. For the design, we combined traditional Japanese elements with a more contemporary interpretation – vertical Japanese typesetting on uncoated stock and photography used in unconventional ways.
We have also supported the Yasui teams across a wide range of other workstreams - from defining their CSR policy, to developing their internal communications, to developing the tools and templates needed to bring consistency and distinction to the brand.
And as Yasui looks ahead to its 100th anniversary in 2024, we continue to support the brand and its leadership, providing them with the tools and clarity to realise bold ambitions for the firm in its next 100 years.
Eat Creative has a keen eye for the essence of our business and deep insight that has been nurtured over time. They have a wealth of experience and knowledge from a global perspective, and their approach adds clarity, freshness and always exceeds expectations. Eat Creative is a unique companion on this fulfilling journey.
President & Principal Architect