Eat is your creative partner for growth in Asia-Pacific and beyond. From our offices in Tokyo and Hong Kong, we give global brands local relevance and put local brands on the international stage.

What we do

Real world integrated solutions

Business and market insight

Local market insight
Competitor analysis
New customer profiling
Customer journeys
Business advisory

Brand strategy

Purpose and positioning
Brand stories and messaging
Customer comms roadmaps
Campaign strategy
Internal comms and engagement
Content strategy

Design and execution

Visual identity
Tone of voice
Print and digital design

Content and marketing

Content creation
Campaign creation
Print and digital production
Video production

How we work

Resonant Stories

The stories that inspire belief and action are grounded in the culture and experiences of an audience. At Eat, we start with deep cultural insight and understanding to make powerful connections that turn brands into icons.

Powerful Ideas

In keeping with our editorial DNA, we use powerful ideas that provoke thought, make an emotional connection and make a meaningful difference to the brands, organisations and people we work with.

Inspiring Collaboration

Eat's multi-cultural team combines a global perspective with deep local understanding to align teams from around the world under one brand story told powerfully. We partner with marketing leaders as an extension of their teams to grow their brands across the world.

Holistic Brands

We see brand as a platform that drives business, communication and culture - working at all three levels. We see how the pieces connect, ensuring that strategy, design, content and experience work as a whole to drive results.

Who we are

Eat is a core team, but also a broader group of creative individuals, from many different countries and specialties, working together on a diverse range of projects. What connects is an open-minded approach to creative problem solving that bring tangible results for our clients.

Alison Jambert / Communications Director

Having worked for a series of passionate, energetic and spirited entrepreneurs, it’s no surprise Alison ended up starting her own company. A number of years at Raymond Blanc’s Le Manoir aux Quat’Saison, ensured that good food and drink will always be central to her outlook on life and a move to Hong Kong, and then Tokyo, a few years later set the stage for her love of travel and Asian culture which came together with the launch of Eat the company and the magazine in 2000.

Alison brings to Eat her PR and marketing skills, a focus on new business development and the ability to deal with anything that is thrown at her. She now runs Eat’s Hong Kong office and on weekends can be found applying her creative skills to her children’s social schedules.

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Steve Martin / Executive Creative Director

“There’s something interesting in everything, we just have to be curious enough to find it”

It’s an approach that Steve brings to every project Eat works on – ensuring that well-crafted, engaging content is at the core of everything the team delivers. With a degree in astrophysics and an early career as a seismologist, Steve saw the importance of being able to convey complex ideas in simple and engaging ways, which in turn has led to an ongoing passion for great content and storytelling.

Add in an obsession with food and the result was Eat Magazine, the award-winning food culture quarterly that put Eat Creative on the map. The magazine’s success attracted a large number of companies and organisations interested in Eat’s unique style of communication and transformed the company into the creative branding agency it is today.

Outside of the Eat studio, Steve can usually be found in his kitchen, cooking and making a mess with his daughter.

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Ayako Chujo / President

Ayako brings years of international branding, interior design and visual merchandising experience to Eat.

A graduate of Musashino Art University, Ayako worked for a number leading interior design agencies in Japan and the UK before setting up her own consultancy firm focusing on interior design and branding, specifically for foreign fashion brands entering the Japanese market. As president and co-founder of Eat, she oversees the overall running of the company with specific focus on Japanese content and project execution.

Stress relief for Ayako involves a nice bottle of wine and cycling up and down mountains on her trusty Brompton.

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Chiemi Suyama / Senior Designer

Chiemi is a senior designer and art director with many years designing, directing and leading creative projects in both Japan and the US. Fluent in Japanese and English, Chiemi specialises in execution and leading cross-discipline projects and managing complex work-flows, whilst delivering exceptional standards of design and quality.

She has supported clients across a wide range of industries, from hospitality, to food & beverage, to travel, professional services and healthcare. These include global hotel brand The Peninsula, Japanese sanitation business LIXIL, Norwegian Cruise Line and New Zealand winery Folium Wines.

Kyle Ahmet / Art Director / Designer

Growing up in London, studying and working in Tokyo and now based in Seoul, Kyle brings powerful global and local market insight, and diverse creative experiences to his role as Art Director. He draws on his multi-market background to deliver unique interpretations and creative expression for his clients.

Kyle firmly believes that good design goes beyond aesthetics and is truly about solving problems. Kyle uses a problem-solving approach that focuses on the operational and real-world application of design concepts and assets to deliver tangible results for every project he works on. He has brought this impact-led thinking to clients across the industry landscape – from automotive, to government affairs, real-estate, healthcare and F&B to name a few.

Outside of work, Kyle can be found in the studio recording music or coding unique gaming experiences.

Antonia Lui / Designer

As a member of the Eat design team, Antonia strives to find the best way to convey a client’s message in a form and creative expression that resonates with the target audience most and delivers the most impact, be that building brand loyalty, boosting reputation or driving sales.

The focus and mission in her work derives from years of leading creative teams at some of the world’s leading creative and advertising agencies, deploying her specialism in brand design and expression across multi-cultural markets in Asia and North America. She has brought diverse design thinking to clients including The Peninsula, HSBC, Mercedes-Benz, Hennessy, The New York Times and multiple brands in the SKYY USA portfolio including Campari, Aperol and SKYY Vodka.

Chad Feyen / Multimedia

Chad is a multimedia designer with a passion for storytelling. With expertise in graphic design, motion graphics, interactive media and web development, he brings ideas to life through captivating visuals and immersive online experiences. With over a decade of experience at Eat, Chad has played a pivotal role in elevating brands and engaging audiences across diverse industries.

Outside of design, he is an avid cyclist and illustrator, finding inspiration in Tokyo’s vibrant streets and bringing a unique perspective to his work. Chad’s dedication to his craft, combined with his expertise in web development, enables him to create impactful multimedia design projects that seamlessly blend creativity and technology.

Kanako Fujioka / Project Coordinator / Video

Kanako is a bilingual Project Coordinator with a background in production including video and photography. Initially building her experience in Japanese TV production, her core expertise developed working with large global brands such as SK-II and Amazon Prime, planning and executing the delivery of commercials, entertainment content as well as fashion photography.

At Eat, Kanako applies her discipline and attention to detail to support her teams and clients in delivering work that is of exceptional quality, on time and on budget. She has worked extensively with many of Eat’s most esteemed clients including LIXIL, Daimler Truck Asia, Konrad Adenauer Foundation and the German Embassy in Tokyo.

Susie Krieble / Project Coordinator

Susie trained as an economist and worked three years as a policy analyst at The New Zealand Treasury, but her true passion is food and food culture. While researching food publications in Japan she came across Eat Magazine, the publication established by our company founders, and the rest is history.

At Eat, Susie’s core role is Project Coordinator, providing multilingual support as well as a deep understanding of client needs and goals to deliver work streams that can include hundreds of brand assets and collateral or require managing stakeholders across the globe.

In recent years Susie has been a key player in the development of brand programmes in Tokyo, Hong Kong, Istanbul and London for The Peninsula as well as working with global clients across the healthcare and financial services sectors.

Robert Costelloe / Head of Growth

Robert has a diverse background in broadcast media, China market entry, government affairs, global brand licensing and brand development, a result of years spent living in Dublin, London, Beijing and Tokyo. As Head of Growth, Robert applies his expertise and experience in business development, marketing and operations to drive the Eat business forward, developing our teams and capabilities to bring greater benefit and value to our clients.

Outside of his work with Eat, Robert is a passionate wildlife photographer and conservationist, championing protection of the natural world through his images. You can check these out here.

Weijing Zhu / Strategist

Fluent in Japanese, Chinese and English, Weijing brings a multi-market, multi-cultural perspective to brand and communications strategy at Eat. From brand localisation and positioning, to stakeholder engagement, campaign and media strategy, Weijing brings a diverse skill set and out-of-the-box thinking that delivers exceptional results and impact for her clients.

She has worked across a wide range of industries for many well know names including Jane Street, Volkswagen, Disney, Glico and Yasui Architects & Engineers.

Emilie Delarge / Art Director

Emilie is a passionate, multilingual and culturally diverse graphic designer. Growing up in Tokyo, studying in Brussels and NYC, and working for several years in Berlin, Emilie has a great appreciation for the richness of global design and a unique perspective that she brings to her work.

Her expertise lies in creative design with a particular focus on art direction, branding & corporate identity, UI/UX design, editorial design and more. Emilie is dedicated to crafting design solutions that not only captivate but also communicate the essence of brands and ideas.

Outside of work, Emilie is passionate about weightlifting, eating good food and enjoys quality time with her family.