Eat has joined Capel Group as a founding member of its global collective of independent, founder-led agencies, united by curiosity, integrity and creativity. 

From our journalistic beginnings, Eat has always put people first. We believe the best stories are created together—between writers and editors, brands and audiences, cultures and communities. That collaborative instinct has shaped the way we think, work and build relationships. Joining Capel is a natural extension of that mindset.

As a small consultancy working across cultures and markets, this expands what we can offer without changing who we are. Our journalistic roots and people-first approach will continue to guide us in asking better questions, seeking multiple perspectives, and crafting stories that resonate with our audience.

This means we can now work alongside specialists who bring complementary skills and on-the-ground insights across the UK, Middle East, Asia and Australia. We now have more breadth and reach that would take years to build alone, while ensuring our clients retain the direct access to our core team that has always defined Eat’s work.

Capel is also significant as the first independent global agency network born out of Asia. At a time of seismic global change, APAC is driving much of the world's growth. A network native to the region with genuine local understanding has never been more relevant.

Here's to deeper collaboration, shared ambition, and the belief that our most compelling work is rarely created alone.