The Color Of You

Bisu

A Tokyo and San Francisco based start-up, developing a smart urine analyzer

  • Brand Strategy
  • Visual Identity
  • Storytelling
  • Graphic Design
  • Animation

Pee on a small disposable stick, stick it in the machine (the other end, not the pee end) and Bisu will read your biomarkers and send your data to an app, which provides you with easy to understand data to help you optimize your health and fitness.

​The Bisu team came to Eat to help them develop their brand identity. There are a lot of health start-ups out there and we needed to show how Bisu was a little different.​

Urine and waste analysis is in its infancy, but is set to grow massively over the coming years.

You choose your objective and the Bisu app provides you with the data you need to achieve your goal.


The Bisu logo – we were after a simple design that was distinctive and human.

We started with reworking the logo. It’s simple and clean, but with a small detail that reflects the triangular, pop-up design of the ‘pee sticks.’ Then a design aesthetic and colour pallette that carries through from product, to app to a wide range of communication tools.


Urine and waste analysis is in its infancy, but is set to grow massively over the coming years allowing people to have more and more knowledge of how their bodies are performing. Bisu continues to develop their technology, hoping to be able to test up to six biomarkers before launch and exploring other applications for their IP. Eat continues to support the team and is looking forward to having its own pack of pee sticks in the bathroom in the near future.