Longchamp

Longchamp is a French leather and luxury goods brand that was founded more than 60 years ago.

Longchamp asked Eat to create a sales tool for their popular collection of foldable travel bags, called Le Pliage. The challenge was to clearly and attractively display the collection’s wide range of shapes, sizes, and basic and seasonal colours, along with a usage guide. Eat’s solution was a brochure with a colour swatch insert that could be updated seasonally. Sized to slip easily into a handbag, the brochure presented information according to lifestyle, allowing customers to easily choose the product most suited to their needs.