Kiehls

A L’Oreal brand, Kiehl’s Since 1851 is a leading cosmetics company that began as an old-world apothecary in New York’s East Village.

Eat was hired to help Kiehl’s launch its brand into the Japanese market. For the grand opening in November 2008, Eat localised all of the client’s print materials to cater to the unique preferences of Japanese consumers, while maintaining the Kiehl’s global brand identity.

This entailed the creation of a variety of materials, including the Kiehl’s brand book, product catalogue, stationery, press releases and DM, as well as POS materials and window displays for the new Shinjuku Isetan store.