FIT for Charity

Financial Industry in Tokyo (FIT) was set up by Tokyo’s financial services industry to organize an annual fundraising run for local charities.

The first race, held in 2005, raised JPY 16.7M. In 2008, more than 5,000 people from 60 organisations participated, raising a total of JPY 57M.

Eat has donated its resources to creating and running a website for FIT. The site features a streamlined sign-up system for teams, effectively reducing the administrative burden on the volunteer committee.