ANA InterContinental ​Ishigaki Resort

ANA InterContinental Ishigaki Resort is part of the InterContinental Hotels Group, one of the world’s leading hotel brands.

In 2009, Eat was appointed by ANA InterContinental Ishigaki Resort to be their creative agency. Our initial project was a refresh of the resort’s core marketing brochures in a way that would appeal to both Japanese and overseas visitors. These facility, leisure, and food and beverage guides outlined the myriad of services and amenities offered at the hotel, in both English and Japanese. The overarching challenge was to develop content and refine a design structure that adhered to InterContinental brand guidelines, while emphasising a connection with the local culture of Ishigaki Island.