|Data doesn’t have to be dry. Facts and figures can look elegant. When research consultancy GDR asked Eat to design the cover for their quarterly global innovation report, they gave us a one word theme – progression. We started with a statistic unique to Japan and critical to the country’s development: the inverted population pyramid – where a declining birth rate and long life expectancy has given the country the world’s largest elderly population. It’s a shifting demographic that gives the rest of the developed world a glimpse of where it will be in a few decades time.
GDR follows global brands and consumer trends. Brands that will need to adapt to succeed in this changing landscape.
|Despite ostensibly being in recession for the last decade, Japan still has some of the most voracious consumers in the world. They’re not in debt, they’re cash rich and they’re brand savvy – it does’t hurt that the yen is at an all time high either.
Our aim was to reflect this in our cover and view the data through the lens of these luxury brands that are in so much demand. We took the graph and folded it in on itself to create a flower, a jewel, something precious and desirable. With the cover printed in gold, lilac and grey with a high gloss varnish, it could almost be one of the monthly style bibles so much in demand here.