10x10

In 2006 Eat created 10 x 10 as a little diversion from the serious side of life. We thought it would be fun to let our creatives off the leash; to give them the freedom to write, design and draw exactly what they wanted. The only rule was that each piece should be divided by ten: ten lines, ten photos, ten facts, ten interviews or ten anything.

Other than that it’s concept, theme and, frankly, vision-free. We've ended up with 100 nuggets of nature, history, science, technology, culture and arse fetishism. In that order. And though we say so ourselves, it’s the only pdf magazine that counts.