Eat directors Steve Martin and Ayako Chujo discuss the finer points of the partnership with Fusion CEO Simon Norman in Tokyo

We’re excited to announce that Eat is joining Australia-based Fusion Group. Comprising 10 agencies, Fusion has offices across the APAC region and provides us with a range of creative and production services that complement our brand and strategy work.

So what does that mean exactly? In the short term it will be business as usual, but moving forward we will be able to do a lot more. Our combined skill sets will allow us to provide a wide range of communications services for clients across the APAC region – from branding and strategy, to execution and logistics.

“The growth of Asian economies is phenomenal, and there has never been a greater need for brands to communicate their stories creatively and intelligently cross market and cross culture. We’re excited about our relationship with Fusion, which will allow us to expand the range of services we can provide our clients, wherever they are based in the region.”
Founder and ECD Steve Martin


Eat director Alison Jambert taking a more formal approach to portraiture with Simon in Hong Kong

Fusion will be taking a majority stake in Eat and Fusion CEO Simon Norman will become an Eat director. The Eat directors will maintain their current roles within Eat as well as taking on leadership positions within the group.

“We’re excited to have Eat join the Fusion family. Broadening our international reach ensures we are always at the forefront of global retail trends and that our clients receive the benefits of an exceptionally diverse and innovative team who can think locally, yet scale across the region”
Simon Norman, CEO and founder of Fusion

Want to know more? Download the press release below.