Connecting Cultures

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TEDxTokyo is a spin-off from the US-based TED conference – a non-profit devoted to “Ideas worth spreading” through short, inspirational talks from some of the most creative minds around the world.

The TEDx programme allows individuals to set up their own TED-style events and TEDxTokyo became the first outside of the US with its inaugural event in 2009. Since then there have been over 10,000 TEDx events in 167 countries and TEDxTokyo had grown from strength to strength.

A Japanese TEDx event has its own unique personality and presents its own set of challenges. For a country still in many ways inwardly focused, with an emphasis on ‘the team’ rather than the individual, the concept of a TED talk is somewhat of an anathema. Yet with the rise in ‘Abenomics’ there is a realisation that for Japan needs to raise its voice internationally and there is a new generation of entrepreneur willing to do that. TEDxTokyo had become a forum where these conversations can take place.

Eat is a founding partner. We manage the branding for the event, build and manage the website and oversee the creation of all visual assets with an amazing group of volunteers. The talks are streamed live – in Japanese and English and can all be viewed online. As of the middle of 2014, they have been viewed over 2.5m times.

The most viewed?
Ukulele player Jake Shimabukuro from 2010


2014 Identity development

2013 Identity development

Project Disciplines

  • Web
  • Content Creation

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