Connecting the Unconnected

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TEDxTokyo is a spin-off from the US-based TED conference. The TEDx programme allows individuals to set up their own TED-style events and TEDxTokyo became the first outside of the US with its inaugural event in 2009. As of October 2017, there has been 100,000 TEDx talks in 190 countries.

Eat was a founding partner and managed the branding for the Tokyo event from 2009 to 2014 as a pro-bono project.

This involved the design, development and management of the website and overseeing the creation of all visual assets with an amazing group of volunteers. The talks were streamed live – in Japanese and English. As of June 2014, they had been viewed over 2.5m times.

A Japanese TEDx event has its own unique personality and presents its own set of challenges. For a country still in many ways inwardly focused, with an emphasis on ‘the team’ rather than the individual, the concept of a TED talk is somewhat of an anathema. Yet with the rise in ‘Abenomics’ and the approaching Olympics, there is a realisation that Japan needs to raise its voice internationally and there is a new generation of entrepreneur willing to do that. TEDxTokyo had become a forum where these conversations can take place.

Eat's role

  • Digital
  • Print
  • Content Creation
  • Communication strategy