Redress is a Hong Kong based, environmental NGO working to reduce textile waste in the fashion industry. Their activities include recycling programmes and awareness campaigns to change consumer mindset, as well as creating systems and partnerships that generate and showcase value in existing waste. The group is probably best known for putting on the world’s largest sustainable fashion competition, “Redress Design Awards”, in which emerging designers from all over the world compete for the opportunity to work with the biggest influencers and brands in the sustainable fashion industry.
Eat worked with Redress and The Purpose Business to develop infographics to clearly show the process involved in recycling clothing, as well as the size of the challenges that need to be tackled. Working closely with the client, Eat developed a series of illustrations, with a hand-drawn style, to demonstrate the stages of the recycle process. It’s a process that is complex and involved, so it was important to simplify in ways that made it easily understandable, without losing sight of the enormity of the challenge. In addition, the illustrations needed to be adaptable to the range of digital channels used by Redress’ target audience. The resulting work was therefore designed to be presented as one piece for web and presentations and as a series of social media posts.