Travelling Masterpieces


For the first time since its creation in 1930, the Ohara Museum of Art exhibited its most famous works in Tokyo from January 2016 at The National Art Center Tokyo under the title ‘The Best Selection of the Ohara Museum of Art’.

The brief: Build an identity for the Ohara Art Museum collection and exhibition.

The project had two key challenges: communicating the key essence of the exhibition from otherwise diverse collection, and connecting with younger audiences who do not normally visit museums.

Eat’s response was the ‘travelling masterpieces’ concept. Key to this approach was an initial ‘teaser’ phase. The campaign was launched with closed art crates to generate curiosity and then ‘opened’ to reveal the paintings inside.

We delivered an extensive range of applications encompassing:

  • - a series of 10 posters and 15 ticket designs
  • - website
  • - bus wraps
  • - newspaper advertising
  • - merchandise
  • - catalogue

Eat's role

  • Client management
  • Project management
  • Branding and visual identity
  • Art direction
  • Design: Print, Digital
  • Text transcreation (English & Japanese)