For Moms


Meroware is a new range of upmarket baby and toddler products — both practical and fun for kids and stylish for their parents.

The product range has been developed by Taipei-based SIM Design as an initial B2C brand for OEM product development company, Kings Flair Group.

With an eye on the lucrative Mainland-China market and an awareness of the competition, as well as the health and safety concerns of Chinese parents, SIM choose to develop the brand and launch initially in Japan. Then use that Japanese ‘cachet’ to set themselves apart when entering China.

Eat worked with SIM to develop the brand — from name and logo to messaging and visual identity guidelines. The result is an identity with Japanese flavour that is playful and adaptable in application.

Eat's role

  • Client management
  • Brand strategy
  • Market entry guidance
  • Distribution guidance
  • Naming
  • Visual identity
  • Design: Print and digital
  • Transcreation (English & Japanese)