Tackling the global sanitation crisis
One in three people in the world today live without proper sanitation. That’s 2.4 billion people. It’s a crisis that affects every aspect of these people’s lives and the economies of the countries in which they live. LIXIL is a global leader in the housing and building industry and has pledged to provide better sanitation to 100 million people by 2020.
The company initially commissioned Eat to work on the promotion of their work for the TICAD-VI conference (Tokyo International Conference on African Development), which took place in Nairobi, Kenya in August this year. This was an important opportunity for the company to raise its brand profile in the African Continent and demonstrate how they are addressing these enormous social challenges.
Eat’s brief was to develop the company’s exhibition booth and present LIXIL’s Green Toilet innovation and technology to a diverse audience of businesses, non-profits and government officials.
In keeping with the exhibition theme, LIXIL’s philosophy, we built the booth completely from re-board – a 100% recyclable cardboard*.
Most important was the need to explain LIXIL’s toilet technology and promote their unique $2 toilet in a straightforward and engaging way – we did this through series of diagrams, which appeared large within the booth, became a key component of a brochure we developed in parallel for the event, and feature on the company’s website.
Fresh from our work on TICAD, we then worked with LIXIL to develop additional communication tools to raise awareness of these issues in time for World Toilet Day (November 19th). Working with Airside Nippon, we developed a series of short animated videos and infographics to be promoted through Facebook.
*It’s a material we’re really excited about and it is popping up in more and more of our work. See: UNISDR, Peace Boat Ecoship.