Japanese organisations cannot compete overseas by reusing their Japanese communication. They must analyse the international competition and provide a better, more compelling offer, just as they have in other areas of industry.

Keio University SFC GIGAKeio University SFC GIGAKeio University SFC GIGA

Project Overview

Keio appointed Eat to work with them on the development of a set of communication tools, both online and print, to promote the GIGA programme overseas. So what can a Japanese university offer a foreign student to compete with the best institutions in the US and Europe? In the case of Keio SFC, a lot: as an international leader in information technology, with Japanese and foreign academics working in areas as diverse as quantum computing to Creative Commons licensing, it was a case of Eat helping the university tell its own story. Through branded print collateral, a multilingual website and an ongoing series of video interviews with key members of the GIGA team, the campus is now a much more visible and attractive option for students internationally.

Project Disciplines

  • Print
  • Web
  • Branding
  • Content Creation
  • Photography
  • Video