Financial companies competing to raise money for charity can have remarkable results – especially when the money goes to causes too ‘sensitive’ for the Japanese mainstream.
Eat acts as FIT’s brand guardian, generating all print and web collateral from T-shirts to advertising. We built and manage the group’s website, as well as the database that keeps track of the thousands of people involved. In 2009/2010 we chaired the communications committee. It’s one of the most satisfying things we do, so if you’re in the financial industry, get your company involved this year.
- Content creation