Digital Parfumeur


The brief: Within the context of the brand’s global communication strategy, launch a Japanese version of the Diptyque online Journal ‘Memento’ and support with social media management.

Eat was retained as Diptyque Paris’ digital communication partner in Japan for a number of years to support the company in developing an online brand community. A key aspect of the project was to consolidate the Diptyque image in Japan and elevate the brand with values that could be shared and migrated through all retail channels.

Eat worked hand-in-hand with Diptyque Paris and Diptyque Japan as well as their PR agency to deliver curated and meaningful content to the Japanese market. This included the translation of a variety of content originating in French and English and restructuring to ensure relevance and engagement with the brand’s Japanese audience.

A selection of this content was brought together and published in print. Published in a newspaper style A3 format and a focus on experimental typography, Eat worked with Paris to optimise the designs for Japanese type.