“The economy has been bad this year, so we’ve cut our marketing budget”. A quote that has always confused us.
Project Overview
Eat was recruited by The Peninsula Tokyo a year before the hotel’s opening as their exclusive agency to support the Japan launch. Working with their marketing team, over the course of the year, we localised their entire brand collateral, creating a full-set of bilingual material – from in-room directories to magazine advertising. Post launch, we act as the hotel’s brand guardian, developing and updating materials as required.
In parallel we work on Japan specific sub-brands; the hotel’s wedding kit and ‘Cirque Culinaire’ gourmet food and wine event, among others.
Our first challenge of 2011? Recreating the hotel’s materials in Arabic…
Project Disciplines
- Content Creation
- Photography
