Mori Building Inc. and the
projects it develops are
both visionary and polarising.
Business Intelligence
In 2007 a UN estimate put the population of Greater Tokyo at 35,676,000, making it the world's most populous metropolitan area. It has a population density of 2,642 person/km² and is the largest metropolitan economy in the world. Life for residents is compact and driven by time and convenience. This shapes much of the urban architecture and planning. Perhaps the exceptions are the property developments of Mori Building Inc.
The company, presided over by building tycoon and controversial visionary Minoru Mori pursues a philosophy to develop ‘fully integrated properties for inner-urban communities.’ The goal being to allow people to live, work, play, and shop in proximity to eliminate commuting time. Minoru Mori maintains that this increases citizens’ leisure time, quality of life, and will benefit Japan's national competitiveness. The approach was perhaps best demonstrated in the Roppongi Hills development that has drawn critical acclaim internationally, yet ruffled some feathers at home.
Project Overview
Mori Building places high value on creativity, innovation and the quality of design. Whether in direct association with its architectural projects, vision, environmental experience or printed collateral. The company also has a reputation for working with creatives of international standing. Eat works with Mori Living, a division dedicated to property marketing. There is a clear synergy in creative approach between client and agency allowing Eat to continually challenge conventions in the design and marketing of Mori Living collateral.
