For most companies, good creative ideas are instrumental in influencing the appointment of an agency. However once in place that agency is often expected to produce the client’s pre-formed ideas with their role reduced to that of production, resulting in under-delivery.

Eat’s team of experienced and internationally recognised creatives challenge the conventional interpretation of ideas to ensure a project’s design is innovative, inspirational and differentiated.

Eat believes strong brands are holistic brands – connected intrinsically to their audience by being relevant and exciting. Our brand development process involves scrutinising how each component performs within the bigger brand arena.

We identify those elements relevant to a particular audience and develop them to operate as templates for the brands overall quality and philosophy.

Ultimately, we create a set of marketing tools that reflect what is special and unique within the organisation: we give people something they can believe in and want to belong to.

As an international team working with both international and domestic clients, we understand that every culture sees things in a different way. No more so than Japan and the West.

10 years operating in Japan’s exceptional marketplace has raised our awareness to the importance of accommodating different cultural perspectives. Eat brokered, culturally relevant solutions are not compromises, but the effective integration of each culture’s particular strengths.

Content is fundamental to communication. What your brand says must connect with your audience, be relevant, engaging and aspirational, otherwise it has no value.
Content must be culturally relevant. What is common knowledge in one country may not be in another. Direct translation rarely works.

Eat’s background in publishing sets us apart from other agencies and has instilled in us a journalistic appreciation of the value of good content. We believe that the future of branding will place ever-greater reliance on high quality, rich content as a critical component of enhance brand credibility and audience engagement.

For many companies the creative process can be unfamiliar territory, so at Eat we work directly and collaboratively with our clients. This also allows us greater access, insight and understanding of their organisation, company culture, products and services.

We guide our clients through the creative process. Presentations are structured with a step-by-step approach, which clarifies our thinking process, removes subjectivity and relates directly to their needs.